I love trawling the web and have found the best marketing idea I've seen for years. This company (
www.cashbackeurope.com) are really creating waves with this innovative idea... basically they've invented a voucher to be used in participating retail outlets that gives one money off. That money (instead of going to the customer) goes to a high interest bank account, said account matures a year or two later only to be claimed by the customer. The retailers sell, the customer gets a good deal and gets money back with interest! How cool is that? Can anyone come up with variation on that idea, can anyone better it?
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